Zinn Insurance Unveils New Logo, Brand Identity To Launch Its ‘Next Chapter’ In Serving Lebanon County
To mark the transition into what President Greg Zinn refers to as “the next chapter of Zinn,” the 83-year- old Lebanon County insurance agency has introduced a new logo and brand identity.
The new visuals more closely align Zinn’s association with Alera Group. Zinn has been affiliated with Alera Group, one of the largest independent insurance providers in the U.S., since 2017. The affiliation with Alera allows Zinn to offer national-scale products and services on a local level.
"As part of the Alera family, our capabilities as a local agency serving local communities are extremely robust. We were strong on our own. We’re stronger as part of Alera Group, equipping us with national resources and technical collaboration to serve our clients and community in a much bigger way,” Zinn said.
The new logo features Alera Group colors and replaces the lighthouse icon with Alera’s letter “A.” The design creates a visual connection to Alera while retaining focus on the Zinn brand.
Zinn also recently announced that Corinne Bentz and Corey Shaud have been appointed to its leadership team. Bentz will retain her role as a senior account manager for commercial lines, and Shaud will continue as senior account manager for personal lines but both now hold the title of operational manager to reflect their role in overseeing their team, operations and client care.
