Objectives of the Position: The Marketing and Communications Director is responsible for developing
and implementing strategic and tactical external marketing and communication plans for the Align
brand, promoting increased public awareness of the ministry and enhancing supporter and client
engagement. The Director oversees development and production of support materials and services in
the area of marketing and communications, in both print and digital formats. Supervises marketing
and communications staff.
Reports to: Executive Vice President
Works collaboratively with: President, Vice President of Church and Supporter Relations, Director
of Client Services, Community Relations Coordinator, Events Coordinator, Social Media Manager, and
others
Supervises: Community Relations Coordinator, Social Media Manager
Duties:
1. Reflect, articulate, and promote the Align brand, along with our mission and vision, to
external audiences, including supporters and potential client audiences.
2. Create, implement, and measure the success of a comprehensive marketing and communications
program that will enhance the Align image and position both within our community, statewide, and
nationally.
3. Act as editor of external written communications, both print and digital, ensuring that the
materials consistently support Align brand standards. Manage creative design process and
evaluate/approve pieces of communication activities and materials including, but not limited to,
the following areas:
a. Website (supporter and client), social media, video production.
b. Print materials for supporters and public promotion of services.
c. President's office.
d. External client marketing (print and digital).
4. Develop, implement, and evaluate impact of promotional strategies across all platforms for
resources and materials published by Align and identified for public distribution.
5. Supervise the communications and marketing staff.
6. Manage third party agency partners and vendors for projects within the Align brand strategy.
7. Develop and administrate the annual operating budget for accounts within delegated areas of
responsibility. Ensure annual goals are achieved within established parameters.
8. Other
a. Uphold the Statements on Ministry Purpose; Vision; Mission; Faith; Sacredness of Human Life;
Biblical Authority; Marriage, Gender and Sexuality; The Gospel of the Kingdom of God document and
Core Values; and uphold the policies and procedures of the ministry.
b. Maintain healthy staff relationships, participate in staff meetings and gatherings, and
participate in fundraising and other Align events per Employee Handbook.
c. Assorted projects, as assigned.
