THREE RHOADS ENERGY AFFILIATES REBRAND
UNDER PARENT IDENTITY
MOVE STREAMLINES OPERATIONS, BENEFITS
CUSTOMERS OF REGIONAL LEADER
LANCASTER, Pa. — Three affiliates of the Rhoads Energy
Family of Companies just got a new name and logo. The good news: their
customers will still be served by familiar faces — and have access to an
expanded slate of services.
The three companies have already been operating for several
years as part of Rhoads Energy, a leading provider of fuel and HVAC services in
Southcentral Pennsylvania:
= Aulenbach
& Son (Eastern Berks County)
= Boyertown
Oil and Propane (TriCouny Region – Eastern Berks County, Northwestern
Montgomery County and Northern Chester County)
= Mack
Energy (Eastern Chester County and the Main Line)
Now, all will transition from their original brands to the
Rhoads Energy name and logo. The move will streamline operations, lower costs,
and clarify Rhoads Energy’s position in the marketplace. It will also make the
entire slate of the company’s services available to customers of the
affiliates.
“This rebranding will consolidate our team under the same
umbrella while maintaining hometown, high-quality service and values,” said
Michael DeBerdine, CEO of Rhoads Energy. “We expect a very smooth transition
for our team members and our customers.”
To plan for the transition, Rhoads Energy consulted with the
original owners of the affiliates, when available, and leaned on its recent
success integrating other companies in the well-known Rhoads Energy brand.
Last year, Rhoads Energy folded another company,
Lebanon-based V.R. Boltz Inc., into the parent brand. The move reduced
confusion and improved service, leading Rhoads to continue the strategy with
the other affiliates.
In many ways, the three companies now making the
transition were already woven into the Rhoads culture. DeBerdine noted they share
phone systems, dispatching and operating guidelines. Plus, all the team members
involved have been eligible to participate in a key benefit: ownership under
the Rhoads Energy Family of Companies Employee Stock Ownership Plan (ESOP).
Equipment technicians from the affiliates have already
transitioned to become part of Cool Crew, the HVAC service group Rhoads
Energy launched last year to highlight the depth of its expertise with
equipment installation and service. More than 50 Cool Crew technicians now
serve residential and commercial customers in the company’s five-county
footprint across southcentral Pennsylvania.
In the near future, the communities served by Aulenbach
& Son, Boyertown Oil and Propane, and Mack Energy will notice some changes.
The Rhoads Energy name will appear on delivery vehicles, uniforms, signage, and
correspondence. Online, their websites will begin to redirect to the Rhoads
Energy website, which will provide more detailed information on services and a
blog section offering tips.
For more information, visit www.RhoadsEnergy.com.
# #
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The Rhoads Energy Family
of Companies offer heating oil,
natural gas, and propane delivery; fleet fueling and commercial services; and a
wide range of other offerings. The company also operates Cool Crew, a division
of 50+ experienced technicians that installs and services heating, cooling, indoor
air quality, and other equipment. In 2022, the company celebrates its 105th
year of continuous service. The employee-owned organization serves Central and
Southeastern Pennsylvania. For information, visit www.RhoadsEnergy.com.
