Chamber Events

Join SCORE for a session on Pricing Strategies!

One of the many mistakes many make in marketing is looking at pricing as an analytical exercise.  Often pricing strategies are decided by creating a spreadsheet of competitors, what they charge and what is included in that charge.  Another sheet is developed listing the costs of producing a product and service.  Between these competitor prices (top) and cost data (bottom), a final price is determined.  While these data points are helpful, the truth is:

People buy emotionally and justify intellectually.

This roundtable will focus on pricing on value and the 5 C's of pricing.

To reserve your seat please contact Hugh MacMaster.